Built to back bold businesses
Monokode Holdings was founded with a simple belief: the right combination of capital, strategy, and hands-on support can transform a good business idea into something extraordinary.
The story behind Monokode Holdings
2021
Monokode Holdings was established as the holding structure for the Chris Gulli Group ecosystem — created to formalise investment activity and provide a clear vehicle for acquiring equity in businesses with real growth potential.
2023
We made our first external equity acquisitions, partnering with founders who needed more than just capital — they needed a team that understood marketing, digital growth, and operational execution.
2026
Today, Monokode Holdings actively invests in new business ideas and acquires equity stakes in established businesses, operating across the UK and US with a portfolio spanning digital, media, and consumer sectors.
Our mission
Our mission is to identify businesses with real potential and provide them with the capital, strategic direction, and hands-on support to reach the next level. We don't just write cheques — we become partners in the truest sense, rolling up our sleeves alongside the founders and teams we back.
What we stand for
Conviction
We back businesses we genuinely believe in — not every opportunity, just the right ones. We take concentrated positions and commit fully.
Accountability
We hold ourselves to the same standards we expect from the businesses we back. Clear goals, honest reporting, and no hiding from the numbers.
Partnership
We are not passive investors. When we take an equity stake, we show up — bringing strategy, marketing, and operational firepower alongside our capital.
Transparency
We operate openly with our portfolio companies, our co-investors, and our partners. No hidden agendas, no small print surprises.
Execution
Ideas are only as good as the team behind them. We prioritise businesses — and partners — that can actually get things done.
Long-term thinking
We are building a portfolio for the long run. We measure success in years, not quarters.
Visit our offices
Get in touch with our teams in Baltimore and London.
Baltimore, MD — United States
